Ahead of what is set to be one of its busiest years ever, Heritage Bathrooms is marking 30 years in business with the unveiling of a host of specialised activity.
Announcing several new product launches, including a brand new design suite, for April 2015 – in recognition of its 30 years, the brand has also revealed it’s working alongside an established designer to launch a twist on two of its most popular suites.
To further leverage its milestone year and benefit its retailers, the brand has planned a dedicated advertising campaign, a strategic digital focus, celebrations at its HQ in Tamworth and retailer marketing collateral set to reinforce the brand history.
With an inspirational product leaflet highlighting Heritage Bathrooms’ most iconic products, a video has also been created which will be a celebratory timeline marking key events in the brands history. Collaborating with budding young designer Eleanore Longhurst too, Heritage has also had a 30 year anniversary logo specially designed.
Looking to its digital activity, Heritage is working alongside its stylists to generate Pinterest boards, Facebook Albums and Twitter hashtags showcasing interiors’ inspirations from across the years, including a look back at the Dorchester and Granley ranges which are the brands oldest suites and still among its best-sellers.
Gareth Griffiths, General Manager for Heritage Bathrooms comments: “Since being established in 1985, we have gone from having just one showroom in Bristol to a 400 strong network of retailers. Across our 30 years we have refined our offering to meet consumer demand, we’ve stayed up to date with manufacturing processes and kept our quality and competitive pricing.
“We have built a loyal base of consumers and we aim to continue building on this through our dedicated activity, with an aim to offer great levels of support to our retailers too. As our company continues to evolve, our passion for beautiful, high-quality bathrooms hasn’t wavered. With every product, we still strive to achieve stunning designs and we look forward to another exciting 30 years.”
Ramping up its advertising spend across its core targeted trade press too, the brand is aiming to cement its position as a reliable, well-established and consistent company that provides high quality products that consumers can trust.