To further support its customers, Simpson Strong-Tie has expanded its nationwide merchandising team with the recruitment of a new member: Danny Cawthra, who will be responsible for the Midlands.
The team has also been kitted out with all new vans, complete with Simpson Strong-Tie livery. Sales Director, Jon Head explains: “we have the largest team of merchandisers in our sector and between them they cover over half a million miles each year, visiting our distributors to provide sales and promotional support. We saw this an a great opportunity to push our new “Genuine” message, however it also means our guys on the road for even better equipped to help keep our customers stores ship shape”.
The move to outfit the merchandising fleet follow the launch of Simpson Strong-Tie’s “Genuine” campaign, the objective of which is to convey the fact that there is much more to manufacturing a steel connector – Chris continues: “we want to speak about service, quality and innovation”