Heating system water treatment specialist Sentinel is teaming up with Ideal Boilers and City Plumbing Supplies to run a high profile radio advertising campaign on leading national radio station, talkSPORT. Scheduled to commence in February, the ad will run throughout the day and be pitched specifically at installers.
The campaign will showcase a special pack of Sentinel products available at an exceptionally great value price, exclusively from City Plumbing Supplies. The high quality boiler protection pack contains Sentinel’s fast acting cleaner, award-winning inhibitor, and X100 test kit. Also included is the Eliminator filter, which is designed to be tough-as-nails and leak-free, and extracts all types of debris from heating system water thanks to its unique cyclone technology. The pack can be picked up from City Plumbing Supplies for only £79.99 +VAT.
Long lasting boilers running at optimum efficiency require protection from limescale and corrosion to ensure happy homeowners. Breakdowns, call-backs and repairs are costly, both in terms of installer profitability and reputation. So, to help ensure positive feedback from customers, the special boiler protection pack includes everything installers need to properly clean, protect, and maintain newly fitted boilers.
“City Plumbing Supplies is dedicated to providing installers with everything they need to complete a job, and no boiler installation is complete without high quality water treatment to maximise system life and efficiency. This comprehensive package from Sentinel represents both superior quality and amazing value - ideal for our savvy customers,” said Nicola Clegg, Head of Marketing at City Plumbing Supplies.
Sentinel products are recommended by leading boiler manufacturers and are designed specifically to keep installers and their customers happy by helping prolong heating system life and efficiency. Nobody likes making an early substitution when it comes to heating system components, so why not get protected with Sentinel and leave the opposition standing.
Daniel Cheung, UK Trade Marketing Manager for Sentinel, said: “We pride ourselves on producing high quality chemicals and filters that installers and boiler owners can trust. By teaming up with City Plumbing Supplies and Ideal Boilers to offer this amazing promotion, installers have easy access to a complete kit of high quality products that can protect their work, and their reputations.”
talkSPORT is the world’s largest sports radio station with around 3.15 million listeners tuning in every week according to recent figures from RAJAR. Sentinel, Ideal Boilers, and City Plumbing Supplies targeted the station because it is known to be highly popular with tradespeople.