Pegler Yorkshire, the leading manufacturer of high quality flow control products, is expanding its marketing activities to include more digital and social media as part of its on-going efforts to raise awareness of its market-leading brands at home and overseas.
The company is using Twitter and Linkedin to communicate with media and trade audiences, while Facebook activities are designed to connect with installers of its plumbing and heating ranges as well as the homeowners who ultimately benefit from their innovative water and energy-saving products.
Marketing & Business Development Director, Phill Jackson, said: “People are more interested now in finding out about a company’s story, and they have the communication platforms and tools to do that more easily than ever before. They are searching online for advice and information about products and services – and we need to make sure we’re there to provide the answers they’re looking for to be in with a chance of winning their business.
“Internet window shopping is the new global high street, and we are keen to support our customers by making sure our brands are well-represented in the digital marketplace. Our social media profiles are already attracting a worldwide audience, complementing our offline activities and supporting our sales teams in the UK and the Middle East.”
Pegler Yorkshire has also created a social media hub (http://www.pegleryorkshire.co.uk/socialMedia/) which brings together news and information from the plumbing and heating industry, ranging from energy-saving gadgets to the latest water conservation news.
“As an industry innovator, we’re keen to promote all the latest developments so our community of customers and followers can make informed choices about the products they use in their homes, offices and businesses,” said Phill.
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