New Cullen Builders' Metalwork Instructional Video Scheme

By Administrator

ITW Construction Products

30th Oct 2014

ITW Construction Products’ (ITW CP, formerly ITW Industry) are beginning to release instructional installation animations to maintain correct use of Cullen builders’ metalwork on site. The scheme answers requests from the industry for product installation instructions that anyone can follow on site, regardless of language spoken.

Videos are bite sized at under a minute long to get builders up to speed as quickly as possible. All have been completed in-house by ITW CP’s Cullen Technical and Graphic Design teams working in close collaboration for upmost technical accuracy.

Tom Wavre, ITW CP Marketing Manager explains – “We are always seeking new ways to improve our service. With this project we aim to leverage social media (in this case YouTube) to educate today’s tech savvy builders on the correct use of our products in a more engaging way – with the ultimate goal of reducing potential errors on site.”

The first set of instructional videos, which show various methods of floor joist installation with the innovative Cullen UH Universal Hanger, is almost complete and available to view online at Further floor joist videos are scheduled, with roof truss and timber frame versions also in the pipeline. Plans also are underway for an interactive online course with the animations at their core – to be launched at a later date.

To view the animations, visit

Tags on this post: construction, tools