Building on the success of recent Wavin promotions, OSMA is set to launch the ‘Take Off With OSMA’ campaign, which will roll out with more than 10,000 prizes across participating UK merchants on the 7 th April 2015.
The holiday themed campaign ensures that merchants as well as their customers will be a winner through weekly prize giveaways. Merchants will benefit with £250 worth of Love2shop vouchers for the branch who supplies the winning installer ticket - every week.
With a purchase of any OSMA soil, waste, rainwater or below ground drainage product at a participating merchant, installers can then register at www.takeoffwithosma.co.uk for an instant win prize and will then have the chance to win a weekly £1000 holiday voucher prize which will be drawn every Monday throughout the 12 week promotion.
There is an additional prize of £250 worth of Love2shop vouchers for the branch with the most installer registrations. A weekly prize of a ‘Pizza Friday’ lunch will be awarded to the merchant for the best use of POS material submission.
Support for the promotion includes trade press advertising, social media activity, PR, direct mail and merchant display material at participating merchants. With prizes for everyone, the campaign will come to life online with ‘Take Off with OSMA’ winners posted on the website and weekly updates featuring merchant league tables.
To find out more about OSMA, go to www.wavin.co.uk.