Heritage Bathrooms is celebrating its 30th year in business with the unveiling of a totally revamped look and feel, and a new brand proposition around ‘Distinctively Individual Bathrooms’.
The rebrand launched on 1 April 2015 with a new brochure, new photography, new point of sale and a host of new products including a range of metallic effect acrylic baths, and statement mirrors.
An updated logo launches at the same time, along with a distinctive new brand identity which includes the introduction of purple stripes; a design motif that the company says will ensure they are noticed throughout all consumer touch points. Claire Jennings, Marketing Manager, explains:
“We have an absolutely fantastic range of products, a brilliant network of retailers and a great proposition around service. For me, the one thing that we needed to improve was the way we present the brand. By creating a new look that is really eye catching, we are ensuring the consumer recognises and remembers Heritage throughout every stage of their purchasing journey.
“This new look has been 12 months in the making and has been developed following extensive consumer research and insight into consumer retail trends. ‘Distinctively Individual’ is a call to the consumer to look at their bathroom in a different way, and to express their personality through design. We’re providing them with plenty of inspiration with fantastic new products, great photography and advice from our new interior design consultant, Charlotte Conway.”
The rebrand is being supported by a significant investment into Marketing for the business, with a national advertising campaign and a new brochure featuring 196 pages of stunning new photography.
Claire continues: “Aside from the products themselves, photography is our most important asset and needs to seduce the consumer into purchasing. Our new photography has been developed in conjunction with both Charlotte and a style team who worked hard to ensure the sets reflected modern trends. The aim is to inspire the consumer, but also grab some column inches in home interest magazines with beautiful visuals of popular interior designs.”
A new showroom display template will also be rolled out throughout 2015, supported with new point of sale designed to communicate the product and brand benefits in a distinctive and eye-catching style.
For more information, visit www.heritagebathrooms.com