To further support its customers, Simpson Strong-Tie has expanded the activities of its nationwide merchandising team, which includes Danny Cawthra, who is responsible for the Midlands.
The team has also been kitted out with all new vans, complete with Simpson Strong-Tie livery. Marketing Manager Chris Sanders explains: “we have the largest team of merchandisers in our sector and between them they cover over half a million miles each year, visiting our distributors to provide sales and promotional support. We saw this a great opportunity to push our “Genuine” promise, however it also means our guys on the road are even better equipped to help keep our customers stores ship shape”.
The move to outfit the merchandising fleet follows the launch of Simpson Strong-Tie’s “Genuine” campaign, the objective of which is to convey the fact that there is much more to manufacturing a steel connector – Chris continues: “we want to speak about customer service, quality and innovation”.