PD Edenhall (www.edenhall.co.uk), one of the UK’s largest brick manufacturers, recently decided to subscribe to e-Xact online data services. Dean Harris, Development Manager for Edenhall, explains why.
Edenhall supplies a wide range of brick types into the construction sector, a vast percentage being sold to builders’ merchants from our numerous factories stretching from Penrith in Cumbria to Shepton Mallet in Somerset.
At Edenhall we needed to disseminate a large amount of up to date product information to customers. With such a wide range of brick types, the task was challenging so we started to consider a web-based subscription solution to help us with this issue. We looked at a number of options but decided on e-Xact because feedback from our research was very positive. We particularly liked the ease in which information could be updated and then automatically sent to a wide audience.
We worked with e-Xact to produce a high level entry, cataloguing technical data sheets, adding new photographs, and H&S information. We also incorporated a facility to multi categorise bricks both by colour and by factory. This helps customers to choose products by colour, texture or location.
The implementation provides our sales team with the most up to date information available for their customers and when we recently launched two new brick ranges, the Kingdom Collection and the Coastal Collection, it was great that the sales team was able to disseminate the new information quickly to builders’ merchants using e-Xact. Similarly when a range is discontinued, we can communicate this to our customers with ease.
Historically we dealt with a large numbers of calls from merchants requesting simple information such as pack sizes and data sheets. Now we have e-Xact they can access this information on-line, in branch which saves both parties time and effort.
By using technology tools such as e-Xact, we are addressing a key business issue– that of keeping product information up to date and getting this to our customers in a timely fashion."